The TikTok-to-Trend Pipeline: How Social Media Shapes What We Buy and Believe
It’s not just dance challenges anymore — TikTok and Reels are shaping consumer decisions faster than traditional advertising ever could. From viral product reviews to 15-second brand makeovers, trends now have the power to make or break a product overnight. This blog explores my take on why these trends work, what brands can learn from […]
The Rise of “Unpolished” Marketing: Why Raw Content is Winning Over Perfect Feeds
Have you noticed how brands are ditching the overly curated, picture-perfect posts for something more real? Audiences today crave authenticity, not airbrushed perfection. As someone who works on brand storytelling, I’ve seen how unfiltered videos, behind-the-scenes moments, and honest captions create deeper connections. This blog dives into why “flaws” are becoming the new strength in […]
From Scrolling to Stopping: How Micro-Storytelling Captures Attention in 3 Seconds
Our attention spans are shrinking (thanks, endless social feeds). But here’s the good news — you don’t need a long post to make an impact. Micro-storytelling is all about packing emotion, value, and curiosity into just a few seconds. In this blog, I share how I approach quick storytelling for brands, with tips on creating […]